elidesign.com
creative
direction • brand • position
El Perrito tequila begins with an established brand in search of a story. While the new owners of the brand were well versed in the beer, wine and spirit category, they knew they needed a compelling story to launch the rebrand of their tequila with distinct ties to a little dog.
Branding is the essence of clear communication of all collateral material in various medias. From color selections, font usage and logo specifications, we have clear brand guidelines to secure our message.
“Raising a Brand” takes time, experience and dedication. The collateral material was developed to express a pedigree of brand loyalty and relentless service to become the fastest selling tequila in Texas. Yep, there’s a new dog in town.
creative
direction • brand • position
El Perrito tequila begins with an established brand in search of a story. While the new owners of the brand were well versed in the beer, wine and spirit category, they knew they needed a compelling story to launch the rebrand of their tequila with distinct ties to a little dog.
Branding is the essence of clear communication of all collateral material in various medias. From color selections, font usage and logo specifications, we have clear brand guidelines to secure our message.
“Raising a Brand” takes time, experience and dedication. The collateral material was developed to express a pedigree of brand loyalty and relentless service to become the fastest selling tequila in Texas. Yep, there’s a new dog in town.
